Open Roadmap - Cake for Business



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  1. I would like to setup a campaign where we show the offer until 31/03/2021. But users receive a reward when the payment is done before 30/04/2021.

    This is an example in the energy market, where the invoice is a couple if weeks after the acquisition.

    3 votes

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  2. I would like to target users with a last purchase during the last 60 days. For the moment I can choose between 30 days of 90 days. But i would like to have 60 days as well...

    3 votes

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  3. I would like to target users with a last purchase more than 6 months ago. For the moment 3 months is the limit.

    2 votes

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  4. I already have campaign in the Cake platform, I now would like to duplicate the campaign, so I only need to change some smalle things, without setting up all the details again.

    1 vote

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  5. I would like to exclude users that are already included in another campaigns (audience).

    When i would like to run multiple campaigns, I need some NASA-skills to exclude people that are already in another campaign.

    I would like to have a campaign named X. In another campaign Y, I would like to say, exclude all users already included in campaign X.

    1 vote

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  6. As business I want to setup an acquisition campaign for a group of merchants. This will enable users to receive a reward when they shop at one of the selected merchants.

    Example, I want to give everyone a reward who shops at the Meir in Antwerpen.

    1 vote

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  7. I would like to define a specific housing situation as target audience for a campaign; for example target people who rent or own a house.

    3 votes

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  8. I would like to create a campaign where the reward is based on multiple (excluding) targets; for example specific rewards combined with transaction location targeting...
    * offer a 1% discount for transactions in Belgium (country)
    * offer a 2% discount for transactions in Flanders (region)
    * offer a 3% discount for transactions in Antwerp (province)
    * offer a 4% discount for transactions in Mechelen (city)

    3 votes

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  9. I want to see and compare the spending behavior by life stages of people. For example: studying, first job, moving out of parents’ house, pregnancy, first kid, etc.

    Note (from Cake): These averages are based on anonymized data. The reports are only generated when a minimum set of data is available. This ensures that there is no possibility to backtrack the identity of individual users.

    2 votes

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    Planned  ·  0 comments  ·  Reports  ·  Admin →
  10. I want to look for brands that have a large set of similar customers.

    Note (from Cake): These averages are based on anonymized data. The reports are only generated when a minimum set of data is available. This ensures that there is no possibility to backtrack the identity of individual users.

    2 votes

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    Planned  ·  0 comments  ·  Reports  ·  Admin →
  11. I want to see and compare the spending behavior of people with and without kids; including the amount of kids and their ages.

    Note (from Cake): These averages are based on anonymized data, and only calculated when a minimum set of data is available. This ensures that there is no possibility to backtrack the identity of individual users.

    2 votes

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    Planned  ·  0 comments  ·  Reports  ·  Admin →
  12. I would like to sign-up for the Customer Insights and
    Market Insights Cake for Business products.

    1 vote

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  13. I want to see and compare the spending behavior of people in different housing situations; including renting or owning a place.

    Note (from Cake): These averages are based on anonymized data. The reports are only generated when a minimum set of data is available. This ensures that there is no possibility to backtrack the identity of individual users.

    1 vote

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    Planned  ·  0 comments  ·  Reports  ·  Admin →
  14. I want to see and compare the spending behavior of specific user profiles; for example shopaholics, frequent restaurant visitor, sportive, movie visitor, technology lover, online shopper, and many more

    Note (from Cake): These averages are based on anonymized data. The reports are only generated when a minimum set of data is available. This ensures that there is no possibility to backtrack the identity of individual users.

    1 vote

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    Planned  ·  0 comments  ·  Reports  ·  Admin →
  15. I would like to create surveys with multiple questions; each question is a simple multiple choice.

    The survey can be targeted to a specific group of users, using any of the available targeting methods.

    The user will be rewarded to answer the survey.

    As a partner, I will receive an anonymous report that includes all responses.

    1 vote

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  16. I would like to see an overview of my Cake for Business services. This includes the individual acquisition, loyalty and survey campaigns; and the customer and market insight products.

    1 vote

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  17. I would like to define a specific family situation as target audience for a campaign; for example target families with a specific number of children.

    1 vote

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  18. I would like to define category spending as target audience for a campaign; for example...
    * target all customers who spend more than € 500 on "grocery" spending.
    * target all customers who spend more than the average customer on "mobility".

    1 vote

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  19. I would like to define a life event as a target audience for a campaign; for example target users who have a significant life event like having a baby, moving house, etc.

    1 vote

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  20. I want to analyse the results of my survey. The report includes the demographics of the respondents; including how much they are spending on average at my own brand and at competitors.

    Note (from Cake): These averages are based on anonymized data, and only calculated when a minimum set of data is available. This ensures that there is no possibility to backtrack the identity of individual users.

    0 votes

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    Planned  ·  0 comments  ·  Reports  ·  Admin →
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